“I feel bad for Treat,” the girls on my heals were discussing as I tread past the large fishbowl windows outside the cupcakery. Dressed in my bright pink Treat uniform I was suddenly hyper-conscious of the bulls-eye frosted to my back. The girls, however, had their eyes locked on a different target: the new frozen yogurt store just an arm’s reach away.
Expecting to find a deserted dessert place I slipped casually into Treat, but inside it was like any other week day. A handful of people were buying or biting into cupcakes. One kid was attacking her cupcake from the top down, trying to get her tiny mouth around an ocean of frosting as her even smaller nose kept getting in the way. We’re all fond of milk mustaches only she had a full-grown blue, buttercream beard.
The sympathetic teenagers behind me had dipped into Swizzles, Needham’s first self-serve froyo store. As kids and candy spilled onto the sidewalk it became apparent that the girls were thinking Swizzles is converting all our cupcake lovers into yogurt diehards. The nerve of them!
Just kidding. Treat Cupcake Bar welcomes Swizzles to Needham with open arms. Or should I say open mouths? We’ve actually worked out a deal where they give us free yogurt and in return we promise not to hate them. OK so maybe that was a joke, too. In all seriousness most of us like frozen yogurt as much as the next person.
If you’re stressed about Swizzles taking over, fear not. Cupcakes and frozen yogurt may both be sweets but the similarities pretty much end there. Plus, we’ve been a short distance away from an ice cream store ever since we first opened. If people want cupcakes, they will come to Treat; If people want frozen yogurt, they will go to Swizzles. The desire for something cold and creamy could lure potential customers away once in a while, but the reverse is also just as likely. We even see groups coming in with frozen yogurt in hand as they buy cupcakes. How is this not a win-win situation?
Our short stretch of Highland Ave. has something for everyone. You can sit down for a hibachi show at your favorite Japanese steak house before meandering over to make your own cupcakes and frozen yogurt concoctions for dessert. If you don’t know this already, cupcakes and ice cream are an extra tasty combination.